Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook — a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. (iMedia Connection)
Many of us working in not-for-profit, social enterprise or socially-minded businesses accept marketing as a “necessary evil”. We understand that people need help to find the right products or services to meet their needs but we wish there was another way to do it!
Positive marketing is an alternative approach to marketing for those of us trying to achieve social good. It incorporates social and sustainable considerations into the marketing processes, so your marketing is not just a tool for promoting your good work but is simultaneously helping to deliver social impact.